Free B&B & Airbnb Revenue Calculator
Model your annual revenue and profit with seasonal occupancy rates and ADR inputs. Get AI-powered insights on your projections. Perfect for planning a new B&B or benchmarking an existing one.
Property Details
Seasonal Rates
12/12 monthsOperating Costs (optional — for profit estimate)
What is a B&B Revenue Calculator?
A B&B revenue calculator lets you model your annual income based on your nightly rates (ADR) and occupancy across different seasons. Instead of rough guesses, you get a data-driven projection that accounts for peak summer holidays, quieter shoulder periods, and slow winter months.
This free tool goes further than a basic calculator: it computes your RevPAR (Revenue Per Available Room), shows a monthly revenue breakdown, and uses AI to give you personalised insights on your pricing strategy and occupancy targets — all in one place.
Whether you're planning a new B&B, benchmarking your existing property, or preparing a business plan for lenders, this tool gives you the numbers you need in under a minute.
Why Seasonal Modelling Matters
Realistic Projections
Annual revenue isn't just nightly rate × 365. Seasonal occupancy swings of 30–40% make a huge difference to your bottom line.
Spot the Gaps
See exactly which months drag down your annual total — then make a plan to fill them with shoulder-season offers or business travellers.
Price With Confidence
RevPAR ties your ADR and occupancy together into one number, making it easy to compare different pricing scenarios.
AI-Powered Advice
Our AI reviews your specific numbers and gives practical suggestions — not generic tips — on pricing, occupancy, and revenue optimisation.
How to Use the Revenue Calculator
Enter Your Property Details
Set your property type (B&B, guesthouse, Airbnb, or self-catering), number of rooms, and preferred currency.
Set Your Seasonal Rates & Occupancy
Enter your average daily rate (ADR) and expected occupancy percentage for peak, mid, and low season. Adjust the number of months per season until they add up to 12.
Add Costs (Optional)
Enter your estimated monthly operating costs to see your annual profit projection alongside the revenue figures.
Calculate & Review AI Insights
Click Calculate to see your annual revenue, RevPAR, monthly breakdown chart, and personalised AI advice on your projections.
Understanding Your Revenue Metrics
ADR — Average Daily Rate
The average amount you charge per room, per night. To calculate: total room revenue ÷ total rooms sold. A higher ADR isn't always better — it has to be balanced against the occupancy it achieves.
Occupancy Rate
The percentage of available room nights you sell. Occupancy = rooms sold ÷ rooms available × 100. UK B&Bs typically see 50–65% annual occupancy, rising to 80–90% in peak season.
RevPAR — Revenue Per Available Room
The single most important KPI for accommodation businesses. RevPAR = ADR × occupancy rate. It captures both pricing and occupancy in one number, making it ideal for benchmarking.
Seasonal Revenue Split
The proportion of annual revenue generated in each season. Most UK B&Bs earn 40–50% of their annual revenue in a 3-month peak season — which is why managing low-season occupancy is critical.
UK B&B Revenue Benchmarks
| Property Type | Typical ADR | Annual Occupancy | RevPAR Range |
|---|---|---|---|
| Budget B&B (rural) | £60–£85 | 45–55% | £27–£47 |
| Mid-range B&B | £90–£130 | 55–65% | £50–£85 |
| Premium B&B / Guesthouse | £130–£200 | 60–70% | £78–£140 |
| Coastal / Lake District | £100–£160 | 55–70% | £55–£112 |
| City B&B | £90–£150 | 65–75% | £59–£113 |
| Luxury Airbnb (whole home) | £150–£300+ | 50–65% | £75–£195 |
Indicative figures based on typical UK market data. Actual results vary significantly by location, season, and property quality.
Frequently Asked Questions
How accurate is the revenue calculator?
The calculator is a projection model — it gives you a realistic estimate based on the numbers you enter. Accuracy depends on how well your ADR and occupancy figures reflect reality. Use it to compare scenarios (e.g. raising ADR by £10 vs. targeting 5% more occupancy) rather than as a guaranteed forecast.
What's a good occupancy rate for a B&B?
UK B&Bs typically achieve 50–65% annual occupancy on average. Peak season occupancy of 80–90% is common in tourist areas. If your annual average is below 45%, there's usually room to improve through better distribution channels, pricing strategy, or marketing.
Should I include Airbnb or OTA commission in my ADR?
For a true revenue picture, enter your gross ADR (what guests pay) and then account for OTA commission (typically 15–20%) in your monthly costs. This gives you a clearer view of net revenue vs. gross revenue.
How do I set my peak vs. low season months?
They must add up to 12. A common split for UK B&Bs is: peak = 3 months (July–September), mid = 5 months (April–June, October), low = 4 months (November–March). Coastal and rural properties often have sharper seasonality than city properties.
What monthly costs should I include?
Include all operating costs: staff wages, utilities, food costs (if breakfast included), insurance, maintenance, marketing, and OTA commissions. Exclude mortgage capital repayment but include mortgage interest. A typical 4-room B&B might have £2,500–£5,000/month in operating costs.
Can I use this for Airbnb or self-catering properties?
Yes. Select 'Self-Catering / Holiday Let' or 'Airbnb' as the property type. The revenue model works the same way — ADR × occupancy × days. Just ensure your ADR reflects your typical nightly rate for the season.
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