99helpers presents

The Maker Series

Conversations with independent makers about how they make, host and market the things they build — and the lessons they learned along the way.

Every interview

How they make, host and market what they build.

Make

What they built, why, and the stack and tools behind it.

Host

Where it runs, what it costs, and how it's kept online.

Market

How it finds its first users — and what didn't work.

Latest interview

Plain AI — find practical AI for your business: best AI models, MCP and use cases

“People have no idea how to select the right AI for their tasks.”

Elena and her co-founder Olga Nayda built Plain AI: benchmarks that test AI models on real business work like invoice processing, contract review and resume screening, written for CEOs and CFOs. A serial founder in Cyprus on validating before scaling, why price and quality don't move together, and running a startup with Claude Code as the CTO.

Plain AI logo

Elena

Co-founder of Plain AI

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Earlier interviews

Are you a maker?

Tell us how you make, host and market what you build.

We feature independent makers and small teams — the wins, the mistakes and the lessons in between. If you've shipped something, we'd like to hear about it.