The Maker Series

I realized I could create something similar to Heroku without billing a lot of money.

Albert Oliva, founder of Enkihost

Albert Oliva, founder of Enkihost

Finland

enkihost.com
The Enkihost homepage: Ruby hosting for Rubyists, with a git push deploy in a terminal
Visit Enkihost

A 99helpers Maker Interview

Conversations with independent makers about how they make, host and market the things they build — and the lessons they learned along the way. See all interviews

Make

Host

Market

The product

Enkilabs logo

Enkihost

enkihost.com

Hosting for Rubyists, indie hackers and solo builders: connect your GitHub or GitLab, deploy with git push, and skip the Heroku-sized bill.

01

Who are you, and what did you build?

My name is Albert Oliva. I live in Finland, but I'm from Spain. I'm a developer with 14 years of experience, and now I'm working on my own products, Enkihost and Enkimail.

The Enkimail homepage: transactional emails and newsletters without the $100/mo invoice, 1,200 free emails a day
Enkimail, Albert's other product: transactional emails and newsletters, with 1,200 free emails a day.

02

Why did you build it?

I always thought that hosting like Heroku is expensive, and I wanted to host my own apps on my own server. Then I realized I could create something similar to Heroku without billing a lot of money. It's for developers who have the same need: deploys with git push.

“I realized I could create something similar to Heroku without billing a lot of money.”

03

Why should people use your product?

It's for Rubyists, indie hackers and solo builders. It handles the setup of your project really well: you only need to connect your GitLab or GitHub and deploy the app.

04

How is the business doing today?

We launched a few months ago, and now we have 2 early adopters testing the site for free. MRR is 0.

MRR
€0
Early adopters
2
Free slots left
8

There are 8 more slots open if you want to try Enkihost for free for the next three months.

05

What has worked well so far?

I did some campaigns on Facebook and TikTok, and people are reacting to the posts and saving them. I think I need to do more Google Ads.

Cold outreach on Twitter, Bluesky and Mastodon worked very well.

“Cold outreach on Twitter, Bluesky and Mastodon worked very well.”

06

What has been challenging?

The deployment pipeline. We're currently creating a Docker container that holds your application, so you can set up everything you need in the backend.

07

What are your goals, and what does success look like for you?

I want to be in a position where I can sustain myself only with the revenue from my projects, or at least half of that.

08

How did you get your first customers?

I was posting on Mastodon, asking for 10 early adopters, and I got 2 contacts.

09

How do you market your product today?

Content on the blog, ads and a newsletter. I spend some money every month on ads.

10

What's your single best-performing marketing move so far?

Asking for early adopters on social networks.

“Asking for early adopters on social networks.”

11

How do you keep customers once you've got them?

I think the product works quite well and delivers on its promises. And the price is quite good: €9 for two apps, with Redis and PostgreSQL.

12

What's your tech stack?

Ruby on RailsSinatraFlaskDjangoNext.js
  • 01Backend: Ruby on Rails, Sinatra, Flask and Django
  • 02Frontend: Next.js

13

How do you use AI?

I used AI to help build my products, but AI isn't part of the product itself. Over the next few years, I think there will be an over-abundance of products, but also more people trusting the work of an AI.

14

What advice would you give someone who wants to build something of their own?

Choose a technology that fits you. You don't have to choose a framework only because it's trendy. Read the docs and choose the stack you really like.

“You don't have to choose a framework only because it's trendy.”

15

Any resources you'd recommend?

  • The Rails Way books
  • Real-World Next.js by Michele Riva
  • Learn Rails 6 by Adam Notodikromo

16

Where can people find you?

17

Anything else?

Don't be discouraged if your products don't take off right away. Be patient, and keep upgrading.

“Don't be discouraged if your products don't take off right away.”

At a glance

Maker
Albert Oliva
Based in
Finland, from Spain
Experience
14 years as a developer
Launched
A few months ago
Early adopters
2, with 8 free slots open
Revenue
MRR €0
Pricing
€9 for two apps, with Redis and PostgreSQL
Runs
Rails, Sinatra, Hanami and Jekyll apps
Also builds
Enkimail, transactional emails and newsletters

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